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You are here: Home / Archives for News & Blog / Sponsor News / Amalie

AMALIE joins McMillen and Dan Mercier Racing 

March 24, 2022 By Jim

Elkhart, Ind. (March 24, 2022) -AMALIE® Motor Oil joins Dan Mercier Racing as an associate sponsor on the Mercier Racing Top Fuel Dragster driven by Terry McMillen, a two-time NHRA winner, including the 2018 US Nationals. AMALIE will also be an associate sponsor on the Mercier Racing A-Fuel Dragster driven by Dan Mercier

“We’re so excited to have AMALIE joining us for 2022,” McMIllen said. “The pandemic caused us to have to pause our contract with AMALIE. So, having them on the side of our Mercier Racing dragster just feels right. Dan runs a family friendly team that fits so well into our family racing roots and the AMALIE Family.”

“AMALIE, a family owned company, manufactures and blends a wide variety of high quality, top performing lubricants for automotive and Industrial applications,” said Harry Barkett (President and CEO of AMALIE). “Both Terry McMillen and Dan Mercier are considered part of the extended AMALIE Family. Terry has been a friend and the pilot of the Xtermigator for over 20 years, he is a true professional and competes with the highest level of intensity I’ve seen.”  Harry continued, “Dan was a customer for years prior to becoming an AMALIE distributor.  He is a consummate businessman who is doing a tremendous job growing our brand north of the border and we look forward to continued success on and off the track.”

Dan Mercier is the owner of Alpha 3 in Montreal, Quebec and is AMALIE’s largest distributor in eastern Canada. Mercier has competed in A-Fuel and Top Fuel Dragster. He has raced a limited Top Fuel schedule with McMillen in the past and is looking forward to working with McMillen again.

 “I am tremendously proud to be associated with AMALIE Motor Oil,” Mercier said. “My team and I feel that wearing AMALIE’s colors in 2022 is a sign of confidence from the management of this great company.” 

Mercier’s relationship with AMALIE goes beyond that of a sponsor and racer or even that of a manufacturer and distributor. 

“I fell in love with AMALIE’s products 4 years ago,” Mercier continued. “In the last 30 years, I tried several lubricant companies for my racing cars and the results were always the same; they were acceptable, but they never improved the performance of my cars in any meaningful way. To my great surprise, both in the Top Fuel and A/Fuel categories, AMALIE’s oils have made the difference in our engines. For example, before our switch to AMALIE’s lubricants, in the A/Fuel category, we changed the rod bearings every run and now we can easily do 8 to 10 runs. This proves the incredible effectiveness of AMALIE’s oil formulas. You have to visit the manufacturing plant and their laboratory to understand the scale of this company in North America and their commitment to quality and performance.”

Mercier Racing is currently planning on a 6-8 race schedule that will start with the Virginia NHRA Nationals May 13-15.

Filed Under: Amalie, News & Blog, Race Reports, Sponsor News

MCMILLEN RACING AND AMALIE MOTOR OIL AGREE TO SUSPEND RELATIONSHIP

October 7, 2020 By Elon

ELKHART, IND (October 7, 2020) – After 19 years together, Terry McMillen Racing and the AMALIEⓇ Motor Oil company have mutually agreed to suspend their sponsorship relationship. Amalie Oil has suspended all motorsports sponsorships effective immediately. The move comes as the 2020 NHRA Mello Yello Drag Racing Series, now Camping World Drag Racing Series, wraps up with three final races in Dallas, Houston and Las Vegas. McMillen informed his racing team of the decision this week and he will be evaluating the future direction of the organization in the coming weeks. 

“I can’t thank Amalie Motor Oil enough for the support they have shown me over the past 19 years,” said McMillen, the 2018 U.S. Nationals Top Fuel national event winner. “It is not a cliché, this company was part of my family. They stuck by us as long as they could and we are agreeing to suspend this sponsorship with no hard feelings. They have gone above and beyond to be fair with my team financially. We just reached a point where it didn’t make good business sense for either of us to move forward. They are a great company and I can’t say enough nice things about how they have treated me and this team over the years. Starting today we are exploring new opportunities. Right now it is key to keep Amalie employees working and making product so when the economy turns around they will be ready.” 

The move was directly related to the ongoing COVID-19 pandemic and its effect on the global economy. According to a research study conducted by consultant KPMG International, working from home and online shopping have become the new normal and will reduce driving in the U.S. by up to 270 billion miles a year. Additionally, 64 percent of Americans who are not driving said they’re working from home, which equates to 259 billion miles not being driven over the course of a year, dramatically reducing motor oil sales. Moving forward, KPMG is predicting as much as a 10% permanent reduction in the nearly three trillion miles typically traveled every year which has already and will continue to adversely affect the motor oil business and automotive industry as a whole.  

“I certainly understand why this happened and I remain very hopeful that we will be back sometime next year,” said McMillen, a two-time national event winner.  “My crew chief Rob Wendland and my entire team have done an amazing job giving us a car that can compete with anybody on any given day.  Anyone that has followed my racing career has seen the struggles I have had over the years.  What Rob has done to turn things around is something that I will never take for granted. Rob, his family, and my entire team mean the world to me.  This certainly is a setback, but I am not going to say it’s the end.” 

“Amalie has supported us through the good, the bad and certainly the ugly. When other teams were laying off their crew during the height of the pandemic, Amalie made sure that I was able to keep my team intact and employed. I know that this decision was extremely painful for Amalie, as it is for me, but I look forward to what the future has to offer, and I won’t give up hope that I will be back on the track in a competitive fashion again one day.” 

Filed Under: Amalie, News & Blog, Race Reports, Sponsor News

AMALIE Motor Oil renews sponsorship with McMillen

March 14, 2019 By Jim

Extends one of the longest sponsorships in motorsports history

Harry Barkett, President of AMALIE Oil Company and Terry McMillen, Owner of Terry McMillen Racing

TAMPA, Fla. (March 14, 2019) – AMALIEⓇ Motor Oil announced today that the company will extend its sponsorship of Terry McMillen and the AMALIEⓇ Motor Oil XTERMIGATORⓇ Top Fuel team through 2023. The extension encompasses a 23 year relationship.

“This has been an amazing relationship and we’ve always been proud to be part of the AMALIE Family,” said Terry McMillen. “We love representing the Barkett family and the employees and all of the AMALIE customers and partners. We’re looking forward to the next four years and beyond.”

“Just like AMALIE’s slogan the AMALIE/McMillen Sponsorship is Better than it has to be…,” said Harry Barkett, President of AMALIE Oil Company.

McMillen joins an exclusive club of drivers with multi-decade continuous sponsorships including; Kenny Bernstein (Budweiser 30 years), Richard Petty (STP 28 years), John Force (Castrol 15 years) and Dale Earnhardt, Sr. (GM 15 years). McMillen’s relationship with AMALIE is believed to be one of the longest, currently active, primary sponsorships in motorsports.

The extension couldn’t come at a better time for McMillen as he and his team prepare for this weekend’s 50th AMALIE Motor Oil NHRA Gatornationals in Gainesville, Florida. Besides featuring the fastest cars in motorsports, the event will also feature many of the legends of NHRA Drag Racing in the “Unfinished Business” tour as they match up on the track. Fans will get to see their favorite legends race again when “Big Daddy” Don Garlits faces Shirley Muldowney, “The Professor” Warren Johnson takes on Terry Vance, Kenny Bernstein squares off with Joe Amato and Don “The Snake” Prudhomme has a showdown with Ed “The Ace” McCulloch.

McMillen’s gator-themed racing team has experienced career best performances in the first two events of the year and he is expecting his performance to continue.

“Rob Wendland (Crew Chief) and this team have done a lot of work in the off season,” McMillen said. “We’re really seeing that hard work payoff at the track. We’ve set and reset our career best numbers at Pomona and Phoenix and with the conditions looking good here in Gainesville we’re expecting more of the same here. Rob’s still working on the tune-up, so we think there’s a lot more that we can accomplish. I can’t think of anything better right now that handing AMALIE that trophy on Sunday after we win the race.”

Professional qualifying starts Friday, March 15th at the historic Gainesville Raceway. For more information visit NHRA.com.

Filed Under: Amalie, In The News, News & Blog, Pre Race Reports, Race Reports, Sponsor News

AMALIE MOTOR OIL ANNOUNCES LAUNCH OF XTERMIGATOR TOP FUEL DRAGSTER

February 9, 2016 By Jim

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Photo by Gary Nastase Photography

TAMPA, Fla. (Feb. 9, 2016) — AMALIEⓇ Motor Oil announces the launch of the AMALIE Motor Oil XTERMIGATORⓇ Top Fuel Dragster, to be driven by the veteran NHRA Top Fuel driver Terry McMillen. The AMALIE-sponsored, Indiana-based Terry McMillen Racing team will debut the new dragster at the 56th Circle K NHRA Winternationals in Pomona,

California on February 11. The XTERMIGATOR will continue to sport AMALIE’s fan-favorite alligator theme similar to the AMALIE Motor Oil Top Fuel Dragster that McMillen has campaigned for the past dozen years, but with a whole new attitude.

“If you think about it, an instigator is someone who wants to start something with the competition, while an exterminator wants to eliminate it,” says Terry McMillen, NHRA Top Fuel driver of the XTERMIGATOR. “That’s what we’re about: engaging with and ultimately exterminating the competition.”

The dragster features a new DSR chassis, an alligator-themed decorative wrap, a 300-inch wheelbase and an XTERMIGATOR logo. As a themed car, the XTERMIGATOR beckons back to the early days of drag racing, when ‘Mongoose’ and ‘Snake’ were on the tracks.

Top Fuel dragsters are the fastest accelerating vehicles in the world, featuring over 10,000 horsepower that moves the car from zero to 300 miles per hour in less than four seconds. AMALIE Motor Oil has sponsored Terry McMillen Racing since 2004 and has a contract spanning through the 2019 NHRA racing schedule; the sponsorship is thought to be the longest current and ongoing sponsorship in motorsports.

“AMALIE has been actively involved in NHRA racing for over 60 years, and we have evolved with the sport,” says Harry Barkett, President of AMALIE. “The XTERMIGATOR pays homage to the dragsters that came before it while looking ahead to the growth that we see for drag racing. We also believe that our involvement in the sport helps us build better and stronger products.”

 

About AMALIE Motor Oil
Founded in 1903 in Franklin, Penn, AMALIE takes pride in being the largest family owned, independent blender of motor oils and industrial lubricants in North America. AMALIE blends and packages high quality synthetic, synthetic blend and mineral engine oils, transmission fluids and gear oils for use in passenger cars and heavy duty trucks as well as professional-grade hydraulic oils and many more high quality lubricant products for use by consumers and industrial users alike. In 1998, the Tampa-based Barkett family purchased AMALIE, moving its headquarters to Tampa. Since then, the Barkett’s have grown AMALIE into a company that exports to all 50 states and over 100 countries. Recently, AMALIE purchased a 42-acre lubricant blending and packaging facility in Charleston, S.C.

For more information, please visit: amalie.com.

Filed Under: Amalie, News & Blog, Sponsor News

McMillen and AMALIEⓇ Motor Oil extend relationship through 2019

November 8, 2015 By Jim

Amalie_LogoLas Vegas, Nev. – During last week’s Automotive Aftermarket Products Expo (AAPEX), the Amalie Oil Company extended its ongoing sponsorship with the NHRA Top Fuel team of Terry McMillen Racing through the 2019 NHRA racing schedule. The relationship which began in 2004 is believed to be the longest current and ongoing motorsports sponsorship.

“We’re excited about our continued relationship with Amalie,” said Terry McMillen team owner and driver. “The Amalie name has been synonymous with quality oil and lubrication since 1903 and we’re proud to play a part in their tremendous growth through 2019.”

The team expects many new changes to the program for the 2016 race season, including a name change from the INSTIGATOR while still maintaining the iconic alligator theme that has been so popular. The new theme is expected to be announced and unveiled in January.

The team has also finalized a lease agreement with Dixon Properties, LLC to move the team’s racing operations to the Brownsburg, Indiana industrial park that many other NHRA nitro teams already call home. McMillen’s AmalieStore.com oil distribution business will remain in Elkhart, Indiana and offer select oils from the Brownsburg race shop.

Filed Under: Amalie, News & Blog, Sponsor News

AMALIE® Motor Oil becomes NHRA Major Contingency Sponsor

January 24, 2014 By Jim

Amalie_LogoTampa, Fla.  – The AMALIE Oil Company announced today that the company would increase its presence in the National Hot Rod Association (NHRA) drag racing series by becoming a Major Contingency Sponsor. AMALIE Oil Company is posting more than $175,000 for branded AMALIE Motor Oil in all Pro and Sportsman classes contested at the 24 NHRA national events.

In addition AMALIE will have an interactive midway display at all NHRA national events that will include activities for race fans and AMALIE branded motor oil for racers.

“We’re happy to take a greater role in the fun that is NHRA,” said Denny Madden, Sr. VP of Marketing for AMALIE Oil Company.

Racers participating in the contingency program can go to NHRARacer.com for details on the posting for each class and go to AmalieStore.com/NHRA for additional details.

The NHRA Major Contingency Sponsorship is an expansion to Amalie’s commitment to racing which includes: Terry McMillen Racing’s AMALIE Motor Oil InstiGator Top Fuel Dragster, the AMALIE Motor Oil NHRA Gatornationals contested March 13-18 in Gainesville, Fla. and JR McNeal’s AMALIE Motor Oil X-termiGator Monster Truck.

About AMALIE Oil Company
Headquartered in Tampa, Fla., AMALIE Oil Company is North America’s largest independent blender of motor oils and industrial lubricants. The company offers passenger car oils, heavy duty oils, transmission fluids, gear oils, hydraulic fluids, and other products, such as power steering fluids, brake fluids as well as special and general industrial products. In addition to the Amalie brand, the company produces private label brand products for various international oil companies, automotive retailers, programmed distribution groups, food and drug retailers, mass merchandisers, and other private label customers. The company distributes products to every state in America and to over 100 foreign countries.

Learn more about AMALIE Oil Company at Amalie.com. Follow us at facebook.com/amalieoil or shop for AMALIE® Motor Oil products online at amaliestore.com.

Filed Under: Amalie, News & Blog, Sponsor News

AMALIE® OIL COMPANY goes Monster Truck Racing

January 17, 2014 By Jim

X-TermiGatorTampa, Fla – AMALIE® OIL COMPANY, a leading motor oil and lubricants blender, announced today that the company will become the primary sponsor of the brand new AMALIE® MOTOR OIL X-TermiGator Monster truck which will be driven by JR McNeal. AMALIE® MOTOR OIL and Razin Kane Monster Truck team began its partnership in 2013 with AMALIE® MOTOR OIL as a co-sponsor of the “Razin’ Kane” and popular “Ice Cream Man” monster trucks which perform in the Feld Motorsports produced Monster Jam series events.

“We are extremely excited to expand our relationship with JR McNeal and kick off 2014 with the brand new AMALIE® MOTOR OIL  X-TermiGator monster truck at our debut Monster Jam event in Houston” said Dennis Madden, AMALIE® Senior Vice President, Global Sales and Marketing. “We think of Monster Jam fans as a great big friendly family of passionate motorsports enthusiasts that are a perfect fit with Amalie’s core customer demographic.  The X-TermiGator alligator design is one of the most dramatic looking trucks in the series and is sure to become a fan favorite.  The Monster Jam events and pit party present a great venue for us to interact with customers and we look forward to working again with JR McNeal who is a great ambassador for our Amalie brand”.

J.R. McNeal, team owner and lead driver is quoted as saying:  “I want to let everyone know how excited we are to tie the knot with AMALIE® for the 2014  Monster Truck Season. With the brand new AMALIE®MOTOR OIL X-TermiGator to add to our stable of monster trucks, we will be a force to be reckoned with in 2014. I also want to thank everyone at Amalie for all of their support….Harry, Denny, Ken, Andrew, Michelle, Gonzalo….everyone at Amalie. We’re really blessed and fortunate to be part of the Amalie family and we’re ready for an awesome season!”

About AMALIE® OIL COMPANY
Headquartered in Tampa, FL., AMALIE® OIL COMPANY is North America’s largest independent blender of motor oils and industrial lubricants. The company offers passenger car oils, heavy duty oils, transmission fluids, gear oils, hydraulic fluids, and other products, such as power steering fluids, brake fluids as well as special and general industrial products. In addition to the Amalie brand, the company produces private label brand products for various international oil companies, automotive retailers, programmed distribution groups, food and drug retailers, mass merchandisers, and other private label customers. The company distributes products to every State in America and to over 100 foreign countries.

Additional information about AMALIE® OIL COMPANY can be found at www.Amalie.com .  Additionally, you can log on to www.facebook.com/XTERMIGATORMONSTERTRUCK to become a fan of the AMALIE® MOTOR OIL X-Termigator and shop for AMALIE® MOTOR OIL products online at www.amaliestore.com.

Filed Under: Amalie, News & Blog, Sponsor News

Amalie Oil Company Announces 2014 Amalie Oil NHRA Gatornationals Promotion

January 8, 2014 By Jim

this-could-be-you

Amalie Oil Company, North America’s largest privately held lubricant manufacturer, is giving away a VIP “Experience of a Lifetime” trip to the 2014 Amalie Oil NHRA Gatornationals in Gainesville, Florida exclusively through a Facebook promotion (facebook.com/amalieoil).

Denny Madden, Amalie’s Senior Vice President, Global Sales & Marketing stated, “Amalie Oil Company is extremely happy about continuing as title sponsor of one of drag racing’s premier events again this year.”  Amalie is especially excited to be able to bring racing fans an opportunity to be a part of the fun, and experience the race first hand through Amalie’s Facebook contest.”   Amalie is thrilled to have the Grand Prize winner get in on the action as our VIP guest!”

For more information – contact:

Andrew Bornstein
Vice President Global Sales & Marketing
Amalie Oil Company
Office:  813-248-1988 x431
Mobile:  813-727-9779
http://www.amalie.com

Filed Under: Amalie, In The News, News & Blog, Sponsor News

Amalie Oil renews with McMillen through 2013

January 15, 2012 By Jim

photo (c) Tera Wendland

TAMPA, Fla.  — The Amalie Oil Company announced today it would increase its investment and add a one year extension on its contract with NHRA Top Fuel Driver Terry McMillen. The new agreement will keep McMIllen and Amalie partnered through the 2013 NHRA season and mark the 13th year of Amalie’s marketing partnership with Terry McMillen and his Elkhart, Ind. based team.

“We’re proud of our relationship with Terry McMillen and the work he does for our company,” said Dennis Madden, Amalie’s Senior Vice President of Sales and Marketing. “Terry not only helps us reach our domestic distributors but our international distributors as well. We can’t think of a better way to showcase the quality of Amalie Oil than through NHRA Top Fuel Drag Racing.”

McMillen, who reset his personal best elapsed time and mile per hour records during the 2011 campaign feels Amalie’s continued commitment will help his team grow. “I’ve never felt more energized than I do right now,” McMillen explained as his team prepares for the PRO West Palm Beach test session January 20-21. “With the additional support from Amalie and our other marketing partners we’re going to have the opportunity to make some significant changes to our team. Changes that we think can make us a more competitive car week in and week out over the course of the NHRA Full Throttle schedule.”

The additional funding will be put to use right away with more full-time crew members and consultant to the team. “I’ve always felt like we had a solid core group of crew members,” McMillen said. “This will give us the opportunity to give them some help in the form of additional full-time staff.”

“We’ve been coming up with a game plan and going over things at the shop,” McMillen continued. “Hopefully this will be our breakout year.”

Filed Under: Amalie, News & Blog, Sponsor News

Winning one for Amalie – McMillen’s big goal

May 24, 2009 By Jim

DALLAS – Terry McMillen, driver of the Amalie Oil / Wolverine Boots and Apparel Top Fuel Dragster, has a Texas sized week planned in the Dallas/ Fort Worth area. All of the plans lead to one ultimate goal for McMillen – to win the Amalie Oil IHRA Texas Nationals.

In his tenth season partnered with Amalie, McMillen has come close to winning a race sponsored by Amalie, including two final round losses last season in San Antonio and Epping, NH. He took pride in watching his InstiGator Funny Car win in Epping last season with team driver Paul Noakes behind the wheel, but McMillen can’t find satisfaction until he drives his Amalie dragster into the winner’s circle.

“This is a huge race for us in many ways,” McMillen said. “Racing for Amalie at their event, in front of their guests, always raises the level of expectation for us. It would mean a lot to our team to get this win for Amalie.”

After visiting the Dallas Raceway a few weeks ago, McMillen is also excited about racing at the new facility. “This is a beautiful track in a huge market for Amalie and IHRA,” McMillen said. “To see what Kenny Barnes and his staff have put together is amazing. His attention to the details have been nothing short of phenomenal. Fans and racers are going to love this place.”

[Read more…]

Filed Under: Amalie, Pre Race Reports, Sponsor News

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