TAMPA, Fla. – Amalie Oil announced a multi-year partnership today with Terry McMillen and Hoosier Thunder Motorsports. McMillen will field a Top Fuel team for the entire NHRA Full Throttle drag racing season. The announcement extends a decade long relationship for McMillen and Amalie Oil that began with McMillen’s iconic Amalie Oil InstiGator Alcohol Funny Car.
“This is a big step for us and for Amalie Oil,” McMillen said. “Competing full time against the biggest and best teams in drag racing is going to be challenging and rewarding. I can’t thank them enough for helping us grow our program to this level. It’s the perfect place to showcase Amalie’s ‘Better than it has to be’ product line.”
Amalie’s racing heritage began when their red and white logo began appearing on legendary drag racing teams piloted by Gene Snow and Shirley Muldowney. A decade ago, Amalie began its relationship with McMillen continuing its commitment to showcasing their high performance oil in drag racing.
For the past two seasons, Amalie has been campaigning McMillen’s Top Fuel team in select NHRA races and the results were immediate. McMillen qualified in every event entered, including a record setting field in 2008 at Las Vegas. In 2009 McMillen set a new career best in Englishtown and earned his first round win against then points leader Antron Brown in Charlotte.
“Terry has been a great representative for Amalie,” said Andrew Bornstein, Vice President North American Sales and Marketing, Amalie Oil Company. “The return that Terry provides Amalie far outweighs the investment. We’re looking forward to the new markets that NHRA brings to our marketing efforts.”
Amalie will also provide unique experiences for the NHRA fans, distributors and customers during the 2010 season. Fans who watch on ESPN2 will see the Amalie dragster regularly with coverage via an on board camera. Select distributors and customers will also be treated to a ring side seat with hospitality during events.
The Amalie Oil Top Fuel dragster will begin at the NHRA season opener during the Winternationals in Pomona, CA February 12-14.
Hoosier Thunder Motorsports partners with high-quality and high-performance companies like: Amalie Oil, Jet Label & Tape, Auto Meter, Mahle Clevite, Perfect Circle, Flatout Gaskets, Impact Racing, NGK Spark Plugs, MSD, Global Power Systems and Paradise RV & Coach.