ROCKDALE, Texas – New Breed Racing’s Alesi Gerthe has been invited to celebrate a day of diversity with NASCAR® and the Women In The Winner’s Circle Foundation at the 3rd Annual NASCAR Diversity Affairs Awards Event and the 8th Annual Women in the Winner’s Circle Awards Event on February 10, 2009 at the Daytona 500 Experience in Daytona Beach, Florida.
The awards event, which has traditionally been held in Indianapolis, will celebrate the opening of The Women in the Winner’s Circle Traveling Exhibit at the Daytona 500 Experience. The 600 sq. ft. traveling exhibition recognizes the past history, the growing achievements, and the future growth of women in racing. The exhibition is organized by The Henry Ford in collaboration with automobile racing legend Lyn St. James and the Women in the Winner’s Circle Foundation. This one of a kind exhibit will travel around the United States at select venues until 2014. It will engage viewers and inform them about the history of women in motor sports. This exhibit will expose thousands of new viewers to women in racing in each market the exhibit visits and will raise awareness of the growing women’s presence and leadership in the sport.
“To be a female in the male-dominated sport of racing takes perseverance and courage,” said Lisa Gerthe. “Alesi is thrilled to be a part of this experience and we look forward to celebrating the accomplishments and achievements of other female racers, past and present. We are excited to see the exhibit and witness the story of women’s accomplishments in motor sports and although it is cliche’, there is no other term to describe the feeling as a parent to know Alesi is part of the story except…priceless!!! We caught a glimpse of the exhibit in photos as it was being assembled and we can’t wait to see it in person on Wednesday.”
Partnership
Women in the Winner’s Circle Founder, Lyn St. James and The Henry Ford worked in collaboration to develop the traveling exhibition. As a component of the project, The Henry Ford developed an archive featuring women in racing, which will also be used to develop a highly experiential permanent American Auto Racing Exhibit for Henry Ford Museum.
The Henry Ford
The Henry Ford, located in Dearborn, Michigan, was founded in 1929 by automotive pioneer Henry Ford. This history destination includes Henry Ford Museum, Greenfield Village, The Henry Ford IMAX® Theatre, The Benson Ford Research Center and The Ford Rouge Factory Tour. The Henry Ford, America’s Greatest History Attraction, is the history destination that brings the American experience to life. For more information visit: www.TheHenryFord.org
Women In The Winner’s Circle Foundation
Founded in 1994 by Lyn St. James, the Women in the Winner’s Circle Foundation is a 501(c)(3) organization that focuses on worldwide activities and programs for driver development, advocacy, diversity and education, particularly for women who aspire to become race car drivers. The Foundation is dedicated to making a difference and reaching the point in time when “opportunity” and “diversity” are no longer concerns – they are taken for granted. The Foundation currently has three major programs underway: The Complete Driver Academy, Project Podium, and the Women in the Winner’s Circle Celebration. For more information visit: http://lynstjames.com/
New Breed Racing is proud to partner with Exmark Manufacturing, NGK Spark Plugs, Mickey Thompson Tires & Wheels, Harwood Industries, Flatout Gaskets, Vickery’s Speed Shop, Hoosier Thunder Motorsports, Amalie Oil, Auto Meter Products, Parsley’s Chicken Express, and Women in the Winner’s Circle Project Podium.
New Breed Racing is proud to partner with Exmark Manufacturing, NGK Spark Plugs, Mickey Thompson Tires & Wheels, Harwood Industries, Flatout Gaskets, Vickery’s Speed Shop, Hoosier Thunder Motorsports, Amalie Oil, Auto Meter Products, Parsley’s Chicken Express, and Women in the Winner’s Circle Project Podium.
To learn more about New Breed Racing’s AlesiGerthe and AyrtonGerthe visit:
