TAMPA — In a press conference earlier today, Andrew Bornstein, Amalie Oil Business Development Manager, announced that Amalie Motor Oil will renew and expand its relationship with Terry McMillen and the Hoosier Thunder Motorsports drag racing team based in Elkhart, Ind. Amalie will continue its primary sponsorship of the Amalie Oil InstiGator Funny Car and become the major associate sponsor of the Amalie Oil Top Fuel Dragster. The team is scheduled to compete in all 11 IHRA races.
The news comes on the heels of yesterday’s announcement that Amalie renewed its relationship with the IHRA, retaining title sponsorship of the Amalie Oil Texas Nationals (San Antonio April 4-6) and the Amalie Oil North American Nationals (Epping, N.H. September 5-7)in a multi-year agreement that will also keep Amalie as the Official Motor Oil of the IHRA.
“We look closely at the sponsor reports every year,” Bornstein said. “The return on investment that Terry provides with his marketing program far outweighs our expectations. Our District Managers and distributors believe strongly in this program. It only makes sense for us to not only renew, but expand our relationship with Terry and Hoosier Thunder Motorsports.”