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AMALIE joins McMillen and Dan Mercier Racing 

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Elkhart, Ind. (March 24, 2022) -AMALIE® Motor Oil joins Dan Mercier Racing as an associate sponsor on the Mercier Racing Top Fuel Dragster driven by Terry McMillen, a two-time NHRA winner, including the 2018 US Nationals. AMALIE will also be an associate sponsor on the Mercier Racing A-Fuel Dragster driven by Dan Mercier

“We’re so excited to have AMALIE joining us for 2022,” McMIllen said. “The pandemic caused us to have to pause our contract with AMALIE. So, having them on the side of our Mercier Racing dragster just feels right. Dan runs a family friendly team that fits so well into our family racing roots and the AMALIE Family.”

“AMALIE, a family owned company, manufactures and blends a wide variety of high quality, top performing lubricants for automotive and Industrial applications,” said Harry Barkett (President and CEO of AMALIE). “Both Terry McMillen and Dan Mercier are considered part of the extended AMALIE Family. Terry has been a friend and the pilot of the Xtermigator for over 20 years, he is a true professional and competes with the highest level of intensity I’ve seen.”  Harry continued, “Dan was a customer for years prior to becoming an AMALIE distributor.  He is a consummate businessman who is doing a tremendous job growing our brand north of the border and we look forward to continued success on and off the track.”

Dan Mercier is the owner of Alpha 3 in Montreal, Quebec and is AMALIE’s largest distributor in eastern Canada. Mercier has competed in A-Fuel and Top Fuel Dragster. He has raced a limited Top Fuel schedule with McMillen in the past and is looking forward to working with McMillen again.

 “I am tremendously proud to be associated with AMALIE Motor Oil,” Mercier said. “My team and I feel that wearing AMALIE’s colors in 2022 is a sign of confidence from the management of this great company.” 

Mercier’s relationship with AMALIE goes beyond that of a sponsor and racer or even that of a manufacturer and distributor. 

“I fell in love with AMALIE’s products 4 years ago,” Mercier continued. “In the last 30 years, I tried several lubricant companies for my racing cars and the results were always the same; they were acceptable, but they never improved the performance of my cars in any meaningful way. To my great surprise, both in the Top Fuel and A/Fuel categories, AMALIE’s oils have made the difference in our engines. For example, before our switch to AMALIE’s lubricants, in the A/Fuel category, we changed the rod bearings every run and now we can easily do 8 to 10 runs. This proves the incredible effectiveness of AMALIE’s oil formulas. You have to visit the manufacturing plant and their laboratory to understand the scale of this company in North America and their commitment to quality and performance.”

Mercier Racing is currently planning on a 6-8 race schedule that will start with the Virginia NHRA Nationals May 13-15.

MCMILLEN RACING AND AMALIE MOTOR OIL AGREE TO SUSPEND RELATIONSHIP

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ELKHART, IND (October 7, 2020) – After 19 years together, Terry McMillen Racing and the AMALIEⓇ Motor Oil company have mutually agreed to suspend their sponsorship relationship. Amalie Oil has suspended all motorsports sponsorships effective immediately. The move comes as the 2020 NHRA Mello Yello Drag Racing Series, now Camping World Drag Racing Series, wraps up with three final races in Dallas, Houston and Las Vegas. McMillen informed his racing team of the decision this week and he will be evaluating the future direction of the organization in the coming weeks. 

“I can’t thank Amalie Motor Oil enough for the support they have shown me over the past 19 years,” said McMillen, the 2018 U.S. Nationals Top Fuel national event winner. “It is not a cliché, this company was part of my family. They stuck by us as long as they could and we are agreeing to suspend this sponsorship with no hard feelings. They have gone above and beyond to be fair with my team financially. We just reached a point where it didn’t make good business sense for either of us to move forward. They are a great company and I can’t say enough nice things about how they have treated me and this team over the years. Starting today we are exploring new opportunities. Right now it is key to keep Amalie employees working and making product so when the economy turns around they will be ready.” 

The move was directly related to the ongoing COVID-19 pandemic and its effect on the global economy. According to a research study conducted by consultant KPMG International, working from home and online shopping have become the new normal and will reduce driving in the U.S. by up to 270 billion miles a year. Additionally, 64 percent of Americans who are not driving said they’re working from home, which equates to 259 billion miles not being driven over the course of a year, dramatically reducing motor oil sales. Moving forward, KPMG is predicting as much as a 10% permanent reduction in the nearly three trillion miles typically traveled every year which has already and will continue to adversely affect the motor oil business and automotive industry as a whole.  

“I certainly understand why this happened and I remain very hopeful that we will be back sometime next year,” said McMillen, a two-time national event winner.  “My crew chief Rob Wendland and my entire team have done an amazing job giving us a car that can compete with anybody on any given day.  Anyone that has followed my racing career has seen the struggles I have had over the years.  What Rob has done to turn things around is something that I will never take for granted. Rob, his family, and my entire team mean the world to me.  This certainly is a setback, but I am not going to say it’s the end.” 

“Amalie has supported us through the good, the bad and certainly the ugly. When other teams were laying off their crew during the height of the pandemic, Amalie made sure that I was able to keep my team intact and employed. I know that this decision was extremely painful for Amalie, as it is for me, but I look forward to what the future has to offer, and I won’t give up hope that I will be back on the track in a competitive fashion again one day.” 

McMillen teams up with ATG Intelligent Glove Solutions

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BROWNSBURG, Ind. (May 28, 2019) – Terry McMillen, team owner and driver of the AMALIEⓇ Motor Oil XTERMIGATORⓇ Top Fuel team announced today a partnership with ATGⓇ Intelligent Glove Solutions. The deal will make ATG’s MaxiFlexⓇ Glove the official glove of Terry McMillen Racing.

“Drag racers, specifically Top Fuel teams, put gloves to the ultimate test as we rebuild these motors often and in tough conditions every weekend,” McMillen said. “These gloves are extremely comfortable and highly durable and our team trusts their most important tool — their hands — with these gloves to get the job done.”

“ATG is excited to team up with Terry McMillen Racing for the next three seasons,” said Kyle Browning, Director, Global Sales for ATG. “With a large percentage of the NHRA fan base involved in many of our major markets, specifically within the automotive and construction industries, we feel this will be an excellent platform for brand exposure of ATG® and our flagship product, MaxiFlex. We are really looking forward to supporting NHRA fan favorite Terry McMillen behind the wheel.”

Visit ATG to learn more about their full line of gloves at https://www.atg-glovesolutions.com/en

Tub O’ Towels joins Terry McMillen Racing

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Tub O' Towels Logo

Elkhart, Ind. (March 25, 2019) – Terry McMillen, team owner and driver of the AMALIEⓇ Motor Oil XTERMIGATORⓇ Top Fuel Dragster and Tub O’ Towels announced today that Tub O’ Towels is now the Official and only cleaning wipe of Terry McMillen Racing.

“We’ve been using Tub O’ Towels on our team for about a year now,” McMillen said. “We think these are the ultimate cleaning products for our team. The Heavy Duty Cleaning Wipes keep our crew clean and the Stainless Steel Wipes keep our trailer looking like new. Partnering with Tub O’ Towels makes perfect sense for our team. We couldn’t be more excited about our relationship with them.”

Ashley Szeremet, Director of Marketing for the Cleveland, Ohio based company agrees. “We’re excited to be sponsoring Terry McMillen Racing this season. Terry and his pit crew have been fans of Tub O’ Towels for a while and their enthusiasm for our products made this a natural partnership.”

McMillen’s partnership with Tub O’ Towels will benefit NHRA race fans as well as customers of Motorsports Guys, McMillen’s AMALIE Oil distribution company.  Sample packs of Tub O’ Towels will be added to the AMALIE Midway gift packs distributed on Nitro Alley at all NHRA races. Motorsports Guys will also add sample packs to every outgoing order of AMALIE and Wolf’s Head oil and lubricants.

Tub O’ Towels products are available at many auto parts stores, home improvement stores and online at TubOTowels.com.

AMALIE Motor Oil renews sponsorship with McMillen

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Extends one of the longest sponsorships in motorsports history

Harry Barkett, President of AMALIE Oil Company and Terry McMillen, Owner of Terry McMillen Racing

TAMPA, Fla. (March 14, 2019) – AMALIEⓇ Motor Oil announced today that the company will extend its sponsorship of Terry McMillen and the AMALIEⓇ Motor Oil XTERMIGATORⓇ Top Fuel team through 2023. The extension encompasses a 23 year relationship.

“This has been an amazing relationship and we’ve always been proud to be part of the AMALIE Family,” said Terry McMillen. “We love representing the Barkett family and the employees and all of the AMALIE customers and partners. We’re looking forward to the next four years and beyond.”

“Just like AMALIE’s slogan the AMALIE/McMillen Sponsorship is Better than it has to be…,” said Harry Barkett, President of AMALIE Oil Company.

McMillen joins an exclusive club of drivers with multi-decade continuous sponsorships including; Kenny Bernstein (Budweiser 30 years), Richard Petty (STP 28 years), John Force (Castrol 15 years) and Dale Earnhardt, Sr. (GM 15 years). McMillen’s relationship with AMALIE is believed to be one of the longest, currently active, primary sponsorships in motorsports.

The extension couldn’t come at a better time for McMillen as he and his team prepare for this weekend’s 50th AMALIE Motor Oil NHRA Gatornationals in Gainesville, Florida. Besides featuring the fastest cars in motorsports, the event will also feature many of the legends of NHRA Drag Racing in the “Unfinished Business” tour as they match up on the track. Fans will get to see their favorite legends race again when “Big Daddy” Don Garlits faces Shirley Muldowney, “The Professor” Warren Johnson takes on Terry Vance, Kenny Bernstein squares off with Joe Amato and Don “The Snake” Prudhomme has a showdown with Ed “The Ace” McCulloch.

McMillen’s gator-themed racing team has experienced career best performances in the first two events of the year and he is expecting his performance to continue.

“Rob Wendland (Crew Chief) and this team have done a lot of work in the off season,” McMillen said. “We’re really seeing that hard work payoff at the track. We’ve set and reset our career best numbers at Pomona and Phoenix and with the conditions looking good here in Gainesville we’re expecting more of the same here. Rob’s still working on the tune-up, so we think there’s a lot more that we can accomplish. I can’t think of anything better right now that handing AMALIE that trophy on Sunday after we win the race.”

Professional qualifying starts Friday, March 15th at the historic Gainesville Raceway. For more information visit NHRA.com.

Cool Image Water renews sponsorship with Terry McMillen Racing

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dannyLakewood, Calif. (February 28, 2016) – Terry McMillen Racing and Cool Image Water announced today that they would continue their five year partnership. Cool Image Water will continue to be the official Private Labeled Water supplier for Terry McMillen Racing.

“Danny Graham and Cool Image Water has been an integral part of our team,” team owner Terry McMillen said. Not only does Cool Image Water keep our hard working crew and guests hydrated, but he does it in a way that presents our image, brand and marketing partners in a more professional position with his unique and affordable private labeled water bottle. Everyone drinks bottled water so it made no sense that we would buy generic water bottles when we can have our own Private Labeled Water.

McMillen’s AMALIEⓇ Motor Oil XTERMIGATORⓇ NHRA Top Fuel Dragster produces over 10,000 horsepower and Cool Image Water will produce over 10,000 bottles of Terry McMillen Racing branded water to support the team and special guests throughout the 2016 NHRA season. Cool Image Water produces branded water for many NHRA teams for their hospitality and for other corporate and personal events.

“NHRA Drag Racing is something I’ve been passionate about for a long time,” Graham said. once a Drag Boat Racer so not only do I love Drag Racing but I also love the family atmosphere that Terry McMillen and his team portray. It’s a great fit for our family owned company and we’re excited to continue our relationship with McMillen and his AMALIE Family. Terry McMillen Racing and Cool Image Water also share being the small guy on the block in a very big arena so with that we definitely have to stick together.  

About Cool Image Water

Cool Image Water is a Lakewood, California based business specializing in providing the best Eco-Friendly Private Labeled water bottles on the market. Cool Image Water has a wide range of customers from large corporate brands, to Mom and Pop markets, race tems, charities, schools, churches, youth groups, births, weddings. If you’re buying generic water bottles you’re missing out on a unique and healthy way to promote your business and or cause. Personalized bottled water creates a “WALKING BILLBOARD” along with a lasting impression that shows you are serious about promoting your image.

Cool Image Water can be found at CoolImageWater.com or by email Danny@coolimagewater.com   you can also go by facebook and hit the like icon.

AMALIE MOTOR OIL ANNOUNCES LAUNCH OF XTERMIGATOR TOP FUEL DRAGSTER

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Photo by Gary Nastase Photography

TAMPA, Fla. (Feb. 9, 2016) — AMALIEⓇ Motor Oil announces the launch of the AMALIE Motor Oil XTERMIGATORⓇ Top Fuel Dragster, to be driven by the veteran NHRA Top Fuel driver Terry McMillen. The AMALIE-sponsored, Indiana-based Terry McMillen Racing team will debut the new dragster at the 56th Circle K NHRA Winternationals in Pomona,

California on February 11. The XTERMIGATOR will continue to sport AMALIE’s fan-favorite alligator theme similar to the AMALIE Motor Oil Top Fuel Dragster that McMillen has campaigned for the past dozen years, but with a whole new attitude.

“If you think about it, an instigator is someone who wants to start something with the competition, while an exterminator wants to eliminate it,” says Terry McMillen, NHRA Top Fuel driver of the XTERMIGATOR. “That’s what we’re about: engaging with and ultimately exterminating the competition.”

The dragster features a new DSR chassis, an alligator-themed decorative wrap, a 300-inch wheelbase and an XTERMIGATOR logo. As a themed car, the XTERMIGATOR beckons back to the early days of drag racing, when ‘Mongoose’ and ‘Snake’ were on the tracks.

Top Fuel dragsters are the fastest accelerating vehicles in the world, featuring over 10,000 horsepower that moves the car from zero to 300 miles per hour in less than four seconds. AMALIE Motor Oil has sponsored Terry McMillen Racing since 2004 and has a contract spanning through the 2019 NHRA racing schedule; the sponsorship is thought to be the longest current and ongoing sponsorship in motorsports.

“AMALIE has been actively involved in NHRA racing for over 60 years, and we have evolved with the sport,” says Harry Barkett, President of AMALIE. “The XTERMIGATOR pays homage to the dragsters that came before it while looking ahead to the growth that we see for drag racing. We also believe that our involvement in the sport helps us build better and stronger products.”

 

About AMALIE Motor Oil
Founded in 1903 in Franklin, Penn, AMALIE takes pride in being the largest family owned, independent blender of motor oils and industrial lubricants in North America. AMALIE blends and packages high quality synthetic, synthetic blend and mineral engine oils, transmission fluids and gear oils for use in passenger cars and heavy duty trucks as well as professional-grade hydraulic oils and many more high quality lubricant products for use by consumers and industrial users alike. In 1998, the Tampa-based Barkett family purchased AMALIE, moving its headquarters to Tampa. Since then, the Barkett’s have grown AMALIE into a company that exports to all 50 states and over 100 countries. Recently, AMALIE purchased a 42-acre lubricant blending and packaging facility in Charleston, S.C.

For more information, please visit: amalie.com.

McMillen and AMALIEⓇ Motor Oil extend relationship through 2019

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Amalie_LogoLas Vegas, Nev. – During last week’s Automotive Aftermarket Products Expo (AAPEX), the Amalie Oil Company extended its ongoing sponsorship with the NHRA Top Fuel team of Terry McMillen Racing through the 2019 NHRA racing schedule. The relationship which began in 2004 is believed to be the longest current and ongoing motorsports sponsorship.

“We’re excited about our continued relationship with Amalie,” said Terry McMillen team owner and driver. “The Amalie name has been synonymous with quality oil and lubrication since 1903 and we’re proud to play a part in their tremendous growth through 2019.”

The team expects many new changes to the program for the 2016 race season, including a name change from the INSTIGATOR while still maintaining the iconic alligator theme that has been so popular. The new theme is expected to be announced and unveiled in January.

The team has also finalized a lease agreement with Dixon Properties, LLC to move the team’s racing operations to the Brownsburg, Indiana industrial park that many other NHRA nitro teams already call home. McMillen’s AmalieStore.com oil distribution business will remain in Elkhart, Indiana and offer select oils from the Brownsburg race shop.

McMillen explores move to Brownsburg, Indiana

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PrintElkhart, Ind. – Terry McMillen, driver and owner of the NHRA AMALIEⓇ Motor Oil INSTIGATOR Top Fuel Team is exploring an opportunity to move his Elkhart, Indiana based team to Brownsburg, Indiana.

“We’ve been looking into this for a little over a year now,” McMillen said. “Brownsburg has been known for sometime as the capital of the drag racing world. I think there’s a lot of advantages to being right there in Brownsburg. There are a lot of resources that can be right at our fingertips and that’s something we think can take our team to the next level.”

McMillen is currently scouting potential locations and plans on working closely with Brownsburg officials to explore the best opportunities for his team.

An official announcement is expected by the end of October.