DECATUR, Mich.–(BUSINESS WIRE)–Mention the name TORCO Racing Fuels, Inc. and any racer, sanctioning body, manufacturer or even the most casual race fan will pay attention. That’s because since 1995 TORCO Racing Fuels, Inc. has established itself as the industry leader in high quality race fuels coast to coast. Evan Knoll – President eRaceFuels
This week, Evan Knoll President of TORCO Racing Fuels, Inc. announced several new business initiatives designed to diversify and grow the already booming race fuel giant. One of those initiatives was the formation of eRaceFuels, Inc. Knoll said, “While the TORCO Race Fuels, Inc. name has served us well over the last 10 years our marketing consultants believe that a name more easily identifiable with our product and mission would serve us better, thus the formation of eRaceFuels, Inc.”
Knoll intends to leverage the robust internet market to grow eRaceFuels, Inc. into an international giant. eRaceFuels, Inc. will hit the ecommerce market using a high octane marketing program. Marketed under the eRaceFuels, Inc. umbrella will be all of the TORCO Race Fuels, Inc. existing fuels and products including, Mach Series Racing Fuels, Custom Blended Fuels and Additives, Knoll Gas Motorsports, Knoll Gas and Energy, Pro Nitro Nitromethane and Knoll’s newest brainchild SKULL GEAR a custom clothing and apparel line.
The SKULL GEAR apparel line was launched last March when Knoll sponsored NHRA/AMS Pro Modified World Champion Mike Ashley in a multi-year deal. Later on Knoll inked a deal with Ashley to introduce a Skull Gear Funny car to debut at this year’s US Nationals in Indianapolis, added a Pro Stock car driven by superstar Dave Connelly and a Top Fuel car driven by Melanie Troxel. Licensing agreements are currently underway for SKULL GEAR to be sold in stores worldwide.
On the drawing board are plans to foray into the commercial real estate market, open Mach Series gas stations with convenience stores owned and operated by eRaceFuels, Inc. and an eRaceFuels, Inc. Street and Strip oil product line.